{"id":76799,"date":"2025-06-20T12:09:20","date_gmt":"2025-06-20T10:09:20","guid":{"rendered":"https:\/\/woordfees.co.za\/?post_type=program&#038;p=76799"},"modified":"2025-09-18T11:22:45","modified_gmt":"2025-09-18T09:22:45","slug":"reaching-readers","status":"publish","type":"program","link":"https:\/\/woordfees.co.za\/en\/program\/reaching-readers\/","title":{"rendered":"Reaching Readers"},"content":{"rendered":"\n<p>How do we reach readers in a media landscape dominated by glamorous celebrities, TikTok dances, and divisive rhetoric across all platforms? Social media offers new opportunities to connect with readers but it is also in direct competition with the printed word, vying for everyone\u2019s attention. <strong>Bibi Slippers <\/strong>talks to book marketer <strong>Helen\u00e9 Coetzee<\/strong>, founder of Lekkerleesboekrak <strong>Marion Erskine<\/strong>, bookstagrammer <strong>Hayley Malan<\/strong> and the novelist <strong>Sven Axelrad <\/strong>about the possibilities and challenges of the attention economy, the best approach to online book marketing, and the writers and influencers who are getting it right. <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do we reach readers in a media landscape dominated by glamorous celebrities, TikTok dances, and divisive rhetoric across all platforms? Social media offers new opportunities to connect with readers but it is also in direct competition with the printed word, vying for everyone\u2019s attention. Bibi Slippers talks to book marketer Helen\u00e9 Coetzee, founder of [&hellip;]<\/p>\n","protected":false},"author":4107,"featured_media":72975,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"feeskategorie":[573,344],"class_list":["post-76799","program","type-program","status-publish","format-standard","has-post-thumbnail","hentry","feeskategorie-paneelbesprekings-en","feeskategorie-skrywersfees-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reaching Readers - Toyota Stellenbosch Woordfees<\/title>\n<meta name=\"description\" content=\"How do we reach readers in a media landscape dominated by glamorous celebrities, TikTok dances, and divisive rhetoric across all platforms? 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