Reaching readers

How do we reach readers in a media landscape dominated by glamorous celebrities, TikTok dances, and divisive rhetoric across all platforms?
Social media offers new opportunities to connect with readers but it is also in direct competition with the printed word, vying for everyone’s attention. Bibi Slippers talks to book marketer Helené Coetzee, founder of Lekkerleesboekrak Marion Erskine, boekstagrammer Haley Malan, and the novelist Sven Axelrad about the possibilities and challenges of the attention economy, the best approach to online book marketing, and the writers and influencers who are getting it right.